Real Estate Prospecting by Joyce L. Caughman – 2nd Edition
Item: BK037
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Today more than ever, prospecting is crucial to your success selling real estate. This completely revised and updated edition of Real Estate Prospecting provides strategies that will give you the edge you need to survive in the highly competitive business of real estate sales. Joyce Caughman offers systemized farming plans for individual agents as well as managers – plans that managers can use to train their new agents or that newcomers to farming can pick up and put into practice without further instruction.

This book offers a step-by-step action plan to help you:

  • Simplify your life with today’s technology.
  • Create a personal marketing program – sell yourself and your agency to the community.
  • Plan your work and work your plan.
  • Generate responses with proven direct mail pieces and newsletters.
  • Use your contacts to build rapport and inspire trust.
  • 226 pages, 8.5″ x 11″ softcover.