Buyer Agency Today – by Gail Lyons & Don Harlan – 4th Edition
Item: BK015
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Widely recognized as the definitive buyer-agency text, this new edition builds on the basics of Buyer Agency. Buyer Agency Today offers new and practical insight on key topics related to buyer representation in today’s market, including prospecting for clients, niche marketing, and tips for enhancing the buyer-counseling session.

  • New! Review questions and real-life case studies that reinforce important concepts. Updated information on “new home” and “relocation” sales.
  • Revised “Special Commercial Applications” and “Showing and Closing Properties” chapters.
  • Sample forms and contracts that offer readers take-away documents they can use in developing their own business and marketing strategies.
  • 262 pages, 8.5″ x 11″ softcover.