No real estate professional is immune. Anyone can learn from this book, and that goes for any business trying to corner a niche market. The only limit to the niches a salesperson or broker can explore is the time they are willing to spend developing that niche. Authors, Doris Barrell and Mark Nash recount their own experiences in the real estate industry and share others in this practical guide for reaching a particular market segment. Whether targeting first-time homebuyers or empty-nesters, all real estate professionals will find Reaching Out an indispensable marketing tool.
148 pages, 6″ x 9″ softcover.