You’re doing business abroad. Do you know how to understand a country’s political climate? Identify how decisions are made? Negotiate effectively? Properly address and entertain your contacts? In today’s rapidly expanding global marketplace, business people must understand the distinctive customs of the major nations. This guidebook helps you do exactly that. It’s filled with important facts about business customs, behavioral styles, social customs, and much more!
This 2nd Edition has been fully revised to reflect the profound global transformation that has occurred since the book’s debut.
In this new edition, author Terri Morrison McCarthy-the leading expert in this field-has included:
- Comprehensive updates for each of the book’s 60-plus country chapters.
- Several brand-new sections, including Cultural IQ tests, “Know Before You Go” tips, and alerts on international security issues.
- Additional chapters on Austria, Belize, Ireland, South Africa, and Vietnam.
- 593 pages, 7″ x 9″ softcover.