This “basics-with-a-bite” book covers all the fundamental marketing strategies with enough detail and real-world insight to give real estate professionals a solid foundation on which to base their own personal marketing strategy.
This book offers:
- Field exercises with practical, step-by-step approaches for generating a marketing plan.
- Real-life examples that emphasize fundamental marketing concepts – including writing a dynamic press release, researching the competition, developing a marketing budget and tracking results.
- 21st-century marketing strategies with tips for creating and maintaining effective Web sites and virtual tours, as well as information on e-mail marketing and online directories.
- 187 pages, 6″ x 9″ softcover.