Fundamentals of Marketing for Real Estate Professionals by Doris Barrell & Mark Nash
Item: BK125
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Description

This “basics-with-a-bite” book covers all the fundamental marketing strategies with enough detail and real-world insight to give real estate professionals a solid foundation on which to base their own personal marketing strategy.

This book offers:

  • Field exercises with practical, step-by-step approaches for generating a marketing plan.
  • Real-life examples that emphasize fundamental marketing concepts – including writing a dynamic press release, researching the competition, developing a marketing budget and tracking results.
  • 21st-century marketing strategies with tips for creating and maintaining effective Web sites and virtual tours, as well as information on e-mail marketing and online directories.
  • 187 pages, 6″ x 9″ softcover.